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This article & more like it are available at Article Underground Articles 5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product. 6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product. 7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site. 8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product. 9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter. 10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates. Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.