Article Marketing

Article Marketing concerns the basic strategy of placing articles on relevant websites for the purpose of creating an effective link back to your target website.  However, basic strategies to keep in mind with article marketing are 1) the underlying intent of the article must be to inform and add to the overall conversation on the Internet, and 2) create a link back to the site.  Satisfying the first requirement means creating an article that is well researched, well written, and delivers something of unique value to the conversation.  

Creating links back to the site can take place once or twice in the article, but ideally will link to a related web property (not directly the target website).  The link to the target website ideally will occur in the author bio at the end of the article.  The trend toward placing direct links in the body copy resulted from unscrupulous web owners “scraping” an article from a directory and neglecting to place the author credit at the end of the article…

Anchor links should be relevant to their intended target; an anchor link is the hyperlink which directs the reader to another website for further information.  You might imagine how frustrating it would be to click on a hyperlink with anchor text “ice cream” only to be taken to a web page about horticulture…  This is an extreme example, but the point should be clear.  A more subtle nuance is writing an article about using mulch in a rose garden, and then hyperlinking using the anchor text “organic mulch” but having it land on a page about branded mulch choices (none of which are organic).  This is a more common type mistake by web owners who are trying to create affiliate links to products they are selling, but actually do a disservice to the reader who is looking for a specific kind of product (organic).  Likewise, the anchor text “XYZ brand of mulch” should link to a page selling that specific brand — not a page reviewing a different brand and offhandedly mentioning the anchor text brand.  There are nuances to follow for best practice strategies in your article marketing; one might infer from this discussion that article marketing comprises 1) writing the article, 2) making the article relevant, 3) creating relevant links and 4) making sure the anchor text of the links is relevant to the hyperllink.  Article marketing is simple in its approach yet moderately complex in optimum execution. 

In addition, overt selling should always be avoided in an article submission.  The writer would be well advised to think of a typical newspaper, magazine or research source and how articles are written in those venues.  One is not writing an advertisement, but an article.  

Article Marketing can be very effective marketing method if a few simple rules are followed.   We hope the articles on Articlops.com inform and inspire you to create exceptional articles on your own websites.  We invite you to submit original content for review and inclusion in our database.  We wish you much success in your own article marketing for your website o business.

This article and more like it at Public Article Directory 10 Scorching Ways To Heat Up Your Sales 1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc. 2. Give a percentage of your profits to a cause your customers would like. It could be a charity, school, environmental improvements, etc.

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